Save Time On Social Media
Here is how to do it:
- Open up your social media management tool or an empty document (Google Drive, Evernote, whatever you like).
- Spend five minutes on Twitter, opening up articles or copying information that corresponds to your niche. Copy links and/or quotes into your document.
- Spend five minutes on Facebook, opening up articles or copying information that corresponds to your niche. Copy links and/or quotes into your document.
- Spend five minutes on LinkedIn, opening up articles or copying information that corresponds to your niche. Copy links and/or quotes into your document.
- Spend five minutes Googling for news (click the “News” tab) in your niche. Copy links and/or quotes into your document.
- Spend 10 minutes exploring top niche blogs and websites, copying links and quotes into your document. You should have a go-to list of ten or fifteen websites that consistently have good information. The website you’re reading now and others like it should provide you with fodder for links and information.
By the end of a half hour, you should have a document full of material to post for several days, maybe longer.
Estimated time saved weekly: 2 hours
3. Assign a customer service team member to respond to questions and inquiries.
If your business has a help desk department or customer service team, assign them to respond to inquiries that come through social media.
For many businesses, social media sites are the de facto customer service lines. If a customer has a question, problem, or issue, they will find the social media site to ask their question.
There’s nothing wrong with this, but it can take away from the time you spend on other social media tasks, not to mention your typical workload.
Assign this role to someone whose primary responsibility is responding to customer questions. If this is your responsibility, then budget time to do it each day so it doesn’t end up swallowing up chunks of time here and there.
Estimated time saved weekly: 1 hour
4. Use a social media reporting system for analyzing metrics and measuring ROI.
You will absolutely waste time if you “measure social media ROI” by seeing how many people liked or retweeted a post. That’s not measuring ROI. That’s wasting your time.
Social media reporting platforms provide a far more effective way to gauge the success of your social media efforts.
If you use a social media management platform, these reporting features are probably built in. If not, you can purchase a reporting service elsewhere.
Reporting in and of itself can take time, even if you’re not individually analyzing every single retweet and +1. Limit yourself to weekly or every other day reporting analysis. Reports are intended to advise you on future action. The bigger the picture, the better the action points.
Use reports to really find out what’s giving you the best ROI. This alone could be the most time saving technique of all. Once you find out what’s getting you the most money and what’s netting you the least, you know exactly how to configure your social media strategy to best achieve your goals.
Estimated time saved weekly: half hour
It’s not necessarily about saving time. It’s about maximizing ROI.
You want to know how to best spend your time to grow your business. Social media is obviously part of where you must be spending your time as a digital marketer.
Time wasted gives you a negative ROI. But if you spend more time on social media, and get a bigger ROI, then that’s a great thing. Keep it up.
Keep aware of your time, your money, and your ROI, and you’ll be better able to maximize the revenue of your business.
Source: Neil Patel
Interaction – monitoring and responding with thanks to follows and RTs isn’t a waste of time – it’s being ‘social’ and it has it’s own ROI – particularly if your organisation is trying to raise its profile.
Sometimes nurturing your followers and making new connections from Favs and likes is a healthy and balanced way to run your social media. I use Buffer for myself and for all my clients, but I also use good old-fashioned interaction to soften the edges.
I recommend visiting http://www.socialmediaexaminer.com/ to find out more about what is happening in the social media scene.